Salary Trends & Market Intelligence: Consumer Goods Industry – Indonesia

10 Feb 2022
Salary Trends & Market Intelligence: Consumer Goods Industry – Indonesia

Digital Acceleration in Consumer Goods Sector

In 2020, the COVID-19 pandemic caused a major influence in consumer behavior. The pandemic pushed all sectors to accelerate their digital transformation, a trend that will continue in 2022. Consumer’s shopping mindset is changing as people are more cautious about how much they spend and more people prefer to do their shopping online now compared to before the pandemic.

The rising e-commerce adoption is supported by Indonesian citizens’ demographic conditions as one of the world’s most active social media users and are mainly tech-savvy middle-class workers.

Career Advice for Jobseekers

As consumer goods sector is predicted to begin recovering in 2022, candidates will have more opportunities to enter the industry. However, job seekers will need to pay attention to these several factors to stay ahead of the game.


One of the biggest lessons that the world has learned in recent years is that things may change in a matter of days and adapting can be a key to survival.

In 2022, some consumer goods companies may offer more openings for temporary or contract work as they are adjusting their fluctuating budget and stores reopening.

This means candidates may need to modify expectations and be more open in exploring a vacancy.  While the next opportunity may not be a permanent job offer, there are still upsides such as gaining experience or making sure that you have steady work in the meantime.


Many employers are putting their vaccination or testing requirements upfront in their job postings. In addition, some companies are starting to implement a hybrid working schedule where employees may come to the office few times in a week.

If these policies are important for you but are not readily available, you may ask the company as early as possible in the application process.


The digital transformation that is taking place in this sector opens up more vacancies to help companies grow their e-commerce platforms.

Consider upgrading your skills with digital marketing, web development, or data analysis courses or certifications.

On top of these technical skills, soft skills such as leadership, problem-solving, and effective time management are attributes that many employers look for, no matter what the industry is.

Work with a Recruiter

If you are struggling to find a job that fits your personal and professional goals, working with a recruiter may be a solution for you. Experienced recruiters can help prepare you for the job placement process, from improving your resume, coaching on interview techniques, to negotiate the terms and salary on your behalf to ensure that you have job satisfaction.

You may also have opportunities to discover roles that aren’t advertised elsewhere as recruiters have access to jobs that are confidentially advertised or not yet posted on the internet. This means you can stay ahead of the competition and have a better chance of receiving the job offer you want.

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Debby Lim

As the practice leader of RecruitFirst Indonesia, Debby brings to the table over 13 years of industry experience.